Reports Your Clients Will Actually Read
Most PR reports are either a wall of numbers nobody reads or a pretty PDF with no substance. Buzzscribed's Report Designer gives you both: a drag-and-drop canvas where you design branded, visually compelling reports backed by real campaign data. Charts, coverage highlights, KPI scorecards, and Barcelona Measurement scores all pull from your campaigns automatically, so your reports reflect what actually happened, not what you remember.
Design reports that match your agency's brand or your client's brand guidelines. Set logos, colours, fonts, and layout, then save your design as a reusable template. When next month's report is due, your template is ready, and the data updates to reflect the latest campaign results. What used to take a day of copy-pasting into PowerPoint now takes minutes.
Add coverage clippings, media monitoring highlights, and interview results directly into your report. Show clients which outlets covered their story, how the coverage scored for sentiment and key message pull-through, and how download engagement compared to previous campaigns. Every data point links back to the evidence behind it, so when a client asks how you measured something, you have the answer.
Export polished PDF reports that are ready to send. Each report can include a cover page, executive summary, detailed breakdowns by outlet or spokesperson, and a Barcelona Principles scorecard. Your clients see a professional document that proves what you delivered, not just what you did.
Report Designer connects to every part of Buzzscribed. Coverage data flows in from Interview Workflow, engagement metrics come from Download Tracking, measurement scores are drawn from Barcelona Measurement, and contact data links back to your Media CRM. One report, pulling from one connected workflow, with no manual data entry required.