Your Journalist Contacts, Organised
PR runs on relationships, and relationships start with knowing who you are talking to. Buzzscribed's Media CRM is built specifically for PR professionals who need more than a generic address book. Every journalist contact stores their outlet, beat, interaction history, and engagement data in one place. Tag contacts by interest, region, or campaign relevance so you can build targeted media lists in seconds rather than hours.
Start with contacts from Journalist Intelligence, our monitored database of working journalists drawn from live news sources. These contacts are kept current automatically, so when a journalist moves outlet, changes beat, or their email stops delivering, your records reflect it. You can also import your own contacts from existing relationships and manage them alongside your discovered contacts in the same workspace.
Every pitch you send, every email that bounces, every download a journalist makes from your media releases is logged against their contact record. Over time, your CRM becomes a living history of every interaction your agency has had with every journalist. When a new team member picks up a client, they can see exactly who has been pitched, what resonated, and which journalists have engaged.
Build media lists for any campaign by filtering contacts across beats, outlets, regions, and past engagement. Save lists and reuse them across campaigns or refine them as your relationships evolve. When a journalist's details change, every list they appear on updates automatically, so you never pitch a dead address or the wrong person at the wrong outlet.
Your Media CRM connects to everything else in Buzzscribed. Contacts flow into Email Outreach for pitching, link to Interview Workflow when a pitch converts to coverage, and feed into Barcelona Measurement when it is time to report on results. One contact record, used across your entire workflow, from the first pitch to the final report.