Prove What You Delivered
The PR industry spent decades measuring success with advertising value equivalency, a metric that tells clients what their coverage would have cost as advertising, not what it actually achieved. The Barcelona Principles replaced AVE with meaningful measurement, and Buzzscribed is the first platform to build those principles into every stage of the PR workflow. Set objectives before you begin, measure against them as you go, and prove what you delivered when the campaign is done.
Start every campaign with SMART objectives: specific, measurable, achievable, relevant, and time-bound. Define the KPIs that matter to your client, whether that is coverage volume, sentiment, key message pull-through, spokesperson inclusion, outlet reach, or audience engagement. These targets are set before the first pitch goes out, so you are measuring against what you planned, not rationalising results after the fact.
As coverage comes in, each piece is scored using the Coverage Quality Index. Sentiment is assessed, key messages are checked for inclusion, spokesperson appearances are logged, and outlet quality is weighted. The CQI gives every piece of coverage a meaningful score that reflects its actual contribution to your campaign objectives. No more counting clippings and hoping the numbers look good.
Your Campaign Success Score aggregates all of this into a single, defensible number that shows how your campaign performed against its targets. Clients can see at a glance whether objectives were met, exceeded, or fell short, and the data behind the score is transparent and auditable. This is measurement your clients can take to their own board with confidence.
Barcelona Measurement connects to everything else in Buzzscribed. Objectives are defined in Story Builder, outreach is tracked in Email Outreach, coverage is linked through Interview Workflow, engagement is measured via Download Tracking, and results are visualised in Report Designer. From objective-setting to final report, measurement is woven into your workflow rather than bolted on at the end.