Publish Content to the Media
BUZZHub's NewsWire provides a central Media Room for your journalists to access your campaign assets via a unique tracking data which provides valuable insights into who is engaging with your content. These insights help you turn opportunities into coverage for your clients.
Your Own Media Room - BUZZHub's NewsWire provides a central point of contact for your journalists to access your campaign assets, including your media release, media packs, sound and visual content. Each journalist accessing your media assets receives unique tracking data, providing valuable insights into who is engaging with your content. Turn this data into opportunities for coverage by following up with the right contacts at the right time.
Easily view and track engagement with your media assets. After following up with journalists, move the engagement to reported coverage with just one click, ensuring you capture every opportunity for visibility.
Embargos - Your NewsWire / Media Room is only accessible by your media contacts, so it is a secure space. You can flag your content with an embargo, stamped with the relevant time zone to inform your media contacts to keep releases confidential until the designated time, protecting your clients' sensitive information.
Centralized News Room - Your NewsWire will be branded with your own company logo and as your central point of contact, it will include releases from all campaigns you publish in BUZZHub. For example, as an Agency, all of your client releases will be visible to journalists, providing a useful resource for them to search and find other content they could cover. As an internal comms-team, it becomes a central point for all of your media releases along with your campaign assets.
Contact Details - Contact information for each release flows seamlessly from BUZZHub's Campaign Builder, eliminating human error and maintaining consistency across all communications. This helps the media reach the right person for each published release.
Analytics - Using BUZZHub's Analytic Dashboard you can leverage data from each campaign to understand what provides the most engagement and adapt future campaigns to increase impact and cut-through.